TableofContents
Page 16
Research and
Analysis
12 Jordan Whitney’s Program Rankings
13 Nielsen DMA Local Cable Rankings:
Total DR Spots
14 The IMS Top DRTV National Cable
and Satellite Rankings
15 SciMark Report
16 Long-Form Media Billings Stay Flat
in 3Q 2012
By Thomas Haire
Columns
6 Editor’s Note
Making Resolutions That Stick
By Thomas Haire
46 Media Zone
We Want Our HDTV Ads!
By Timothy R. Hawthorne
47 Legal Review
Robocall, DNC Violations May Annoy FTC More
Than the Average Consumer
By Jeffrey D. Knowles and Jonathan L. Pompan
Departments
48 Classified Directory
50 But Wait, There’s More
Response ... On the road