Now you can track your competitor’s
CoreMedia and BVS have teamed up
DRTV campaign as
easily as your own
to give direct response agencies
actionable DRTV competitive data with
unprecedented speed and accuracy.
CoreCompetitive, an add-in to
CoreDirect, downloads competitor air
times from Kantar Media BVS within
48 hours of airing and then aligns
competitive airings against your buy.
Now you can analyze rival
schedules while you’re on air – so you
can easily know your share of voice,
and its effect on your response rate, in
time to make mid-flight adjustments.
Competitive share of voice reports
are available by station, daypart and
program. You can also set competitive
separation tolerances and continuously
Call or click today for a demonstration.
877.267.3633 ext. 315