DR Helps Healthcare
Marketers Adjust to
New ACA Law
Radio Remains
‘Old Reliable’
Direct. Digital. Data-Driven.
www.responsemagazine.com FEBRUARY 2014
You’re
Covered
Premera Blue Cross’ Jim Havens
says a DRTV-fronted multi-channel
campaign worked wonders for its
new Medicare Advantage plans.
Cable Losses Drive 3Q
Short-Form DRTV Into
Deep Water
