RANK LAST MONTH PROGRAM HOST PRODUCT PRICE PRODUCER/DISTRIBUTOR
1 1 Focus T25 Shaun T. Fitness DVDs $119.85 Beachbody
2 5 Wen Alyssa Milano Haircare system $29.95 Guthy-Renker Corp.
3 NR Luminess Air Heather Boswell Airbrush makeup Lead-generating Luminess Direct
4 NR Hurricane Spin Mop Mindy McCortney Mop w/drying bucket $39.98 TELEBrands Corp.
5 6 Meaningful Beauty Cindy Crawford Skincare system $39.95 Guthy-Renker Corp.
6 10 Total Gym Brinkley & Norris Home gym Lead-generating Total Gym Fitness
7 NR Nutribullet David Wolfe Personal blender $119.94 Nutribullet
8 3 Nu Wave Induction Cooktop Bob Warden Electric cooktop $119.85 Hearthware Inc.
9 NR Perfecter Fusion Styler Patti Reilly Hair styler $89.97 Tristar Products
10 NR Androzene Michael Alden Male enhancement Lead-generating Androzene
RANK LAST MONTH PROGRAM PRODUCT PRICE PRODUCER/DISTRIBUTOR
1 NR X-Out One-step acne treatment $19.95 Guthy-Renker Corp.
2 1 no! no! Hair-removal device Lead-generating Radiancy
3 NR Meaningful Beauty Skincare system $39.95 Guthy-Renker Corp.
4 2 Proactiv Solution Acne treatment $19.95 Guthy-Renker Corp.
5 8 Flex Seal Spray sealant $19.99 Swift Response
6 6 Torch Lite Portable LED light $10 Bell & Howell/Emson
7 10 Stufz Stuffed burger patty maker $9.99 Zoom TV/Ideavillage Products
8 NR Bullseye Pee Pad Urine pad for dogs $10.99 TELEBrands Corp.
9 NR HD Night Vision Night driving glasses $10 Ideavillage Products
10 4 Wipe New Car polishing/detailing kit $10 Avento
Source: The Direct Response Monitoring Report “Greensheet” published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots
based on confidential media budgets and Jordan Whitney’s monitoring of national cable and broadcast markets for the week ending January 31, 2014.
Copyright 2014. All rights reserved. Publisher is not responsible for errors or omissions in this chart.
For information about the “Green Sheet” Direct Response Monitoring Report and Jordan Whitney’s consulting and tape library services, contact John Kogler at Jordan Whitney
Inc. Phone: (714) 832-3353; Fax: (714) 832-4422; E-mail: email@example.com; Web site: www.jwgreensheet.com.
JORDAN WHITNEY’S PROGRAM RANKINGS