infomercial was just like doing a whole
day at HSN — except it was doing the
same thing instead of doing 10 different
things,” Puck says.
Raymond adds, “I think his HSN
presentation experience means that he
was able put his arms around this and
understand how it works. He has integrity. In the presentation, that comes off.
It’s not a scripted piece of material. It’s
outlined points — that he’s involved with
developing — that are then presented. It’s
how he works and it’s an authentic way to
work. Authenticity, a great product and
an amazing talent like him — you’ve got
gold when you have all three.”
After offer testing in media in early
2014, Pearson believes the product is
poised for a successful campaign. “Several
weeks of offer testing were positive,” he
contends. “So we raised the media to put
it under a ‘stress test.’ The final plans are
now being put into place for a campaign
that builds media through the spring and
summer and then leads into a strong Q4
push in retail and on TV.”
However, everybody involved is clear
to state that the Puck Oven will not be
just a one-of-a-kind DRTV product.
“This is the first model,” Puck says.
“We might do some other models after
this one — maybe a bigger version. And,
hopefully, we do some other things with
Pearson agrees, adding, “We’re looking
to create retail marketing relationships
— there will be a number of SKUs in this
line. The technology is patented and —
to be honest in a world full of knockoffs
— not easy to copy. There are too many
nuances to a pressure cooker/oven combo.
On the other side of the equation, the
DR community is about to find out that
there are few people like Wolfgang in this
To that end, part of Raymond’s goal in
shooting the show was to have expansive
amounts of quality video content featur-
ing Puck working with the oven. “I went
into it knowing that we were shooting
Wolfgang Puck opens the Pressure
Oven to a perfectly prepared turkey.
Its technology combines the browning
power of oven cooking with the steamed
moistness of a pressure cooker.