other categories — mostly because consumers spend more time
in their homes,” Brandl says.
It turns out, something else is at play that simply can’t be ig-
nored: what Brandl calls the “the rise of global design leaders.”
He says during the last economic downturn, home goods
suppliers and housewares put a lot of dough into design and
innovation. Brandl and many others in housewares say home
goods owe much of the resurgence to human creativity, innova-
tion and a healthy dollop of design.
Those three key ingredients have been baking in the proverbial oven and, now, the concoction is ready to come out.
“That investment is now poised to bring new products and new
functionalities to consumers,” Brandl says.
Designs on Innovation
Brandl says the “overarching focus” for home products right
now is design. “To me, design is key given how many companies are either working with well-known designers or adding
design talent to their staffs,” he adds.
Steve Heroux, founder and CEO of Hampton Direct Inc., a
direct response marketing firm in Woodland Hills, Calif. (
behind hit products like Wraptastic, the Chillow, Instahang and
BY DOUG MCPHERSON
The thermostat on housewares is
set on “things are getting hot in
here.” Here’s why and how you
might hammer home some profits.