COVER STORY 24Puck’s Housewares Masterpiece Bringing the Wolfgang Puck Pressure Oven to market took just
the right mix of product patience and campaign expertise — along
with a full serving of the celebrity chef himself.
BY THOMAS HAIRE
HOUSEWARES MARKETPLACE 34Hot Housewares The thermostat on housewares is set on
“things are getting hot in here.” Here’s why and
how you might hammer home some profits.
BY DOUG MCPHERSON
Cover and cover story photography by Jason Wallis.
DR PRODUCTION 40 Smarter, Better, Faster DRTV producers are sharpening their skills, getting even
more creative, and employing technology to help them tackle short-
and long-form challenges in today’s
cluttered media environment
BY BRIDGET MCCREA
What if you
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