aged more than 1 billion video views per
day, while more than 50 percent of U.S.
users who come back to the network
daily watch at least one video per day.
Positioning itself more as a video hub on
par with You Tube, Facebook recently
rolled out a new design for the video
section of Facebook Pages.
Eyeing an even bigger share of the
video pie, Facebook is reportedly de-
veloping a dedicated video platform
to compete directly with Google’s
You Tube unit. “We are convinced that
Facebook will launch a competitor to
You Tube and will attract and organize
more and more user-generated video
content,” Macquarie Securities analyst
Ben Schachter predicted in a recent
Across channels, video — and related monetization opportunities — are
booming. Indeed, online video’s share
of global ad spend will increase from 1.9
percent in 2014 to 2. 8 percent in 2017,
according to ZenithOptimedia’s new
Advertising Expenditure forecast.
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OpenJar Concepts launches its new
website, www.openjar.com, redesigned to be more responsive, informative
and device ready.
Diray TV, a media buying and campaign
management company, announces Diray
Digital is providing digital advertising to
WindStar Media® LLC wins the Health
First Nutrition LLC account — to launch
the company’s EyeComplexCS nutraceuti-cal product — and the Jim Fannin Brands
account — to launch the company’s Jim
Fannin 90-Second Rule Program. WindStar
will handle all media planning and buying
responsibilities for both.
Onyx Productions Direct announces
the creation of its new Concierge Consulting
Service and offers it to a select list of marketing, advertising, production and media
companies in DRTV.
Ava Seavey, president
and CEO of Avalanche
celebrates 25 years in direct
response. She’s spent the
past two decades in market-
ing and production, generat-
ing sales for top brands and
innovative entrepreneurs. The Seavey family
spans three generations in advertising, and
Avalanche recently expanded to include
Ava’s daughter, Kelsea Seavey.
SingleComm, a provider of call center
technologies, debuts the latest version of
its leading all-in-one customer engagement
platform and management console. It offers
an enhanced user interface for both administrators and agents.
Hard work and honesty have paid off for New
York-based E&M Media Group, says
Bonnie Schalle, president (second from
right, below). The agency is celebrating 20
years in business next month. “Without my
staff’s dedication, hard work and support, I
would not be writing this today,” she says.
“Much thanks and gratitude to our clients,
our media partners and, yes, our competition
— all of whom have become friends through