24Behind the Mask Jay Tapper’s illuMask device lights up the beauty sector with
powerful retail partnerships and a major new direct response campaign.
BY THOMAS HAIRE
32Ensuring Customer Happiness
Four years after the Affordable
Care Act was signed into law,
healthcare providers continue
to perfect the best mix of direct
response and digital strategies to
boost consumer awareness and
BY BRIDGET MCCREA
Cover and cover story photography
by Dario Acosta
40The Art of E-Commerce How the best e-commerce campaigns create
targeted marketing that sends the right message.
BY NICOLE URSO REED
Direct. Digital. Data-Driven.
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