can be difficult for media buyers to predict
which buys will be most effective, since
they look at a variety of different metrics
and objectives they’re trying to achieve.”
Strong says that because there’s lit-
tle predictability, brands are looking for
those pre-campaign insights from sellers,
publishers and media providers to give
them some insight into their audience.
“Programmatic has made it effective to
buy inventory from many places in many
ways,” he adds. “What brands need now is
help in wading through those choices.”
WASHINGTON — The
National Retail Federation
(NRF) predicts retail sales
will rise 4. 1 percent in 2015,
up from 3. 5 percent in 2014
— the biggest annual growth
since 2011 when retail sales
for the year increased 5. 1
The NRF’s 2015 economic forecast, which excludes automobiles,
gas stations and restaurants, says non-store sales in 2015 are expected to grow
between 7 percent and 10 percent.
NRF chief economist Jack Kleinhenz
said in a statement that the economy
“appears to finally have gained some real
traction and after a somewhat turbulent
2014.” He added that the NRF expects
to see continued gains in economic activity in 2015.
“While Americans are benefiting
from a pickup in wages and jobs and
gains in the U.S. stock market, economic slack has been reduced,” Kleinhenz said. “We still have a ways to go to
achieve sustainable economic growth.
There are a few wild cards that the re-
tailers will need to keep an eye on, like
global economic growth, energy prices
NRF President and CEO Matthew
Shay added, “While our outlook for the
year ahead is positive, we aren’t quite out
of the woods; in order to see continued
momentum we need a commitment
from our leaders in Washington to pass
legislation that will encourage invest-
ment, create jobs and set us on the path
towards sustained, long-term economic
NRF also predicts that a baseline
outlook for growth in the economy as
measured by GDP is expected to land be-
tween 2. 7 percent and 3. 2 percent higher
than last year. Growth in the labor
market should average between 220,000-
230,000 new jobs per month throughout
the year, as unemployment is expected
to drop to 5 percent by year’s end. Ad-
ditionally, gains in equities and housing
have boosted net worth to record levels,
helping consumers feel more confident
about household spending. When signing up, just use promo code:
Japanese direct marketing leader TV
Shopping Laboratory (Direct
Teleshop) generates a global viral hit
video for Thane Direct’s cookware brand
Flavorstone. Direct Teleshop, which
licensed Flavorstone Cookware from Thane
Direct for the Japanese market, produced
a quirky infomercial TV campaign that has
garnered more than 1. 6 million views on
You Tube to date.
SingleComm, a provider of contact
center technologies, announces the availability of the latest version of its enhanced
scripting and data export tools in the
SingleComm contact center platform.
Global digital media and content
marketing company brand new
media names industry veteran Mike
Constantino as managing director of
its operations in the Philippines.
Info Tech, a software house and system
integrator, unveils its new logo and color
design with a new font and a more energetic color combination. The first Info Tech
logo was created in 2004.
five-minute tasks via smartphone.
That number drops to 43 percent
for tasks that take between 10-20
minutes — indicating even mobile Millennials prefer laptop/PC
for many high-involvement tasks.
; Millennials spend more time
consuming content on new media
platforms such as Netflix and
You Tube, while Boomers are
more TV-centric. Gen Xers continue to fall in between.
Worldwide, advertisers will spend
$64.3 billion on mobile this year — up
60 percent compared with 2014 — by
eMarketer’s estimate. By 2018, the research firm posits, advertisers will shell
out $158.5 billion on mobile, or about
22 percent of all ad spending.
The study, conducted online, surveyed more than 1,000 respondents in
the U.S. who own or have access to a
smartphone or tablet.
Millennials’ Time With Mobile
continued from page 8 ;
Retail Sales to See Biggest Surge in Five
Years, Says NRF
BY DOUG MCPHERSON
Asif Islam / Shutterstock.com