RANK BRAND COMPANY PRICE UNITS SPEND INDEX OF NATIONAL ASD*
1 Proactiv Plus Guthy-Renker LLC $29.95 11,161 100 79 66 sec.
2 Be Active Brace Be Active Technologies $19.99 2,983 15. 50 64 75 sec.
3 Vermont Teddy Bear Vermont Teddy Bear Co. $99 1,003 9. 39 91 66 sec.
4 Wen Guthy-Renker LLC $29.95 517 9. 34 98 120 sec.
5 Lipozene Obesity Research Institute $29.95 1,633 8. 10 75 90 sec.
6 My Cleaning Secret Simoniz USA Inc. $9.95 854 7.09 77 83 sec.
7 Flex Shot Swift Response $19.99 1,077 6.69 64 70 sec.
8 Ped Egg Power TELEBrands Corp. $14.99 671 5.85 99 120 sec.
9 Meaningful Beauty Adv. Guthy-Renker LLC $39.95 412 5.79 98 120 sec.
10 X Out Guthy-Renker LLC $19.95 2,466 5.74 79 78 sec.
RANK BRAND COMPANY UNITS SPEND INDEX OF NATIONAL ASD*
1 Nutrisystem Nutrisystem Inc. 4,054 44. 18 100 70 sec.
2 ITT Technical Institute ITT Educational Services 2,970 36. 44 86 57 sec.
3 MetLife Metropolitan Life Insurance 2,484 30. 33 93 104 sec.
4 Belviq Arena Pharmaceuticals 1,409 19.58 98 90 sec.
5 Cancer Treatment Centers CTCA Inc. 1,711 18. 47 99 65 sec.
1 Liberty Mutual Liberty Mutual Group 8,987 89.34 99 42 sec.
2 State Farm State Farm Insurance Co. 9,187 65.50 98 23 sec.
3 Progressive The Progressive Corp. 12,333 63.35 84 30 sec.
4 DirecTV Direc TV 3,565 50.94 99 30 sec.
5 Weebly Weebly Inc. 9,414 47.71 38 30 sec.
©Copyright 2015, DRMETRIX LLC. All rights reserved. Rankings from Jan. 15-Feb. 15, 2015. Occurrence data is collected on a 24/7 basis from monitored national cable networks. Short-form
includes spots two minutes or less in length. Long-form includes programs of 28: 30 in length. Spend index is based on a projection of direct response media expenditures with top long-form and
short-form campaigns earning a spend index score of 100 and all other advertisers calculated in comparison. The index also takes into account network and ROS daypart mix, and whether spots
are airing in national or local ad breaks. Traditional short-form DR products are “call-to-order” campaigns with price disclosed in the spot. The lead-generation category ranks service offers,
low-cost trial offers and spots without a price. The brand DR category is reserved for campaigns that do not utilize the traditional approach of tracking cost-per-call or per-lead by individual network. Rather, they commonly utilize the same vanity toll-free number or Web address across all media.
* — ASD represents “average short-form duration” and is calculated by taking the total duration of detected spots divided by total units. DRMetrix is a
media monitoring and research company specializing in the direct response television marketplace. Phone (951) 234-3899. E-mail: info@drmetrix.com
MONTHLY SPEND INDEX RANKINGS
RANK BRAND COMPANY PRICE UNITS SPEND INDEX
1 Luminess Air Luminess Direct $19.95 240 100
2 Body Beast Beachbody (2-pay of) $19.95 258 99.39
3 NutriBullet RX NutriBullet LLC (5-pay of) $39.99 250 85.64
4 Wen Guthy-Renker LLC $29.95 170 65.13
5 P90X3 Beachbody (3-pay of) $39.95 126 59.55
6 Keith Urban Guitar HSN (6-pay of) $49.99 154 58.49
7 Total Gym Total Gym Fitness $14.95 (trial) 162 58.32
8 T-Fal OptiGrill T-Fal USA (6-pay of) $29.95 133 46.93
9 21 Day Fix Beachbody (3-pay of) $19.95 114 44.89
10 Nu Wave Oven Pro Nu Wave LLC (3-pay of) $39.95 110 38.97
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THE DNA OF DIRECT RESPONSE
