BY DOUG MCPHERSON
Well, it happened again — this time in an even more impres- sive manner. The International Housewares Association (IHA)
reports its 2015 International Home+Housewares
Show sold out in late December, more than 11
weeks before its March 7 opening.
The event sold out last year, too. But for
2015, the association broke a record: This is the
earliest the show has ever sold out its exhibit
space. The show, scheduled for March 7-10, will
host more than 2,100 exhibitors from around
the world, including 400 first-time exhibitors.
“It’s a sign of how important this marketplace is,” says Phil Brandl, IHA president and
Brandl says products across a host of categories are thriving: home-brewed coffee, home-food preparation, juicers, cleaners (robotic and
traditional), organizing and storage products,
along with Internet-connected home appliances.
“Consumers are preparing more meals at
home, investing in cookware and learning new
preparation techniques from celebrity chefs,”
Experts in the housewares industry say products in several
categories are moving off shelves these days. Here’s what’s hot —
and why — and how pros are using DR to capitalize.