24Getting Down to Business Under the direction of Peter Tardif, Vistaprint’s DRTV campaign is
the epitome of an offline-to-online marketing success.
BY THOMAS HAIRE
30Moving Housewares Experts in the housewares industry
say products in several categories are
moving off shelves these days. Here’s
what’s hot — and why — and how pros
are using DR to capitalize.
BY DOUG MCPHERSON
38The E-Retail Revolution The advent and increasing maturity
of the Internet, with its ability to
immediately connect consumers with
their retail destination of choice —
anytime and anywhere — has changed
the marketplace forever. By following a
few tried-and-true digital maps, the road
to success in e-commerce retail may not
be as far away as you thought.
BY PAT CAULEY
Cover and cover story photography
by Bryce Vickmark
46 Processing the Right
Answers for Clients
Swipe Payment Solutions
continues to grow thanks
to a focus on customer
service and finding
creative solutions, says
COO Curtis Kleinman.
By Thomas Haire
Direct. Digital. Data-Driven.
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