BY DOUG MCPHERSON
Finds a Home
It’s one of those gritty examples of entrepre- neurship. When Jee Kim became a mom, she
found getting around with her
new baby frustrating, with few
choices for lugging around formula and snacks. The formula
dispensers spilled while snacks
got crushed in zipper bags.
It’s no secret consumers are finding — and buying — plenty of products via the
Web, and it turns out housewares products are making themselves right at home.
Wouldn’t life be great with an all-in-one container that keeps contents separate,
crush-free, and stacked to save space? Why yes, it would be. So she launched her own
line, called Packin’ SMART®, 10 years ago.
Then, of course, Kim — like all other entrepreneurs — started climbing the
sales mountain. Kim says she first sold
through wholesale and retail accounts
domestically and internationally.
“We have about 2,000 retailers carrying our products now, but this year
we plan to increase our online presence
through other retailers’ sites and our
own site,” she says. “We believe that
will get our name out there more — we
Jee Kim started
a line of products
designed for moms
of toddlers, 10 years
ago. She’s now
more than 2,000