It’s been one year since we turned the DRMA Spotlight on Los Angeles- based Swipe Payment Solutions.
In that time, Curtis Kleinman, chief
operating officer, has overseen a major
expansion of the client base in the company’s direct response division, while
also pushing an increase in staffing and
technology to serve this growing client
base. Recently, Response caught up with
Kleinman for this Spotlight Update.
Q: How did the past year unfold
for Swipe Payment Solutions in
the performance-based marketing
Curtis Kleinman: For Swipe, 2015
was a great year on many levels. Many
new marketers are coming to Swipe because of our banking choices and great
customer service. Referred business
comes from fulfillment houses, Web
developers, call centers, media buyers,
consultants, campaign managers, and
This past year, Swipe’s direct re-
sponse division saw a growth of 589 per-
cent in new customer accounts signed
and 1,479 percent in monthly process-
ing volume. Fortune 500s and large,
privately held companies use Swipe and
have been extremely satisfied with the
level of guidance they’ve received.
Some products and billing models
are more challenging to underwrite,
so merchants need the guidance of an
agent. We know the environment and
will save our clients’ money.
Swipe’s staff has grown to 53
employees — and more additions are being sought immediately. Our newest hires
include three experienced,
managers to guide our clients. For instance, and as a
convenience for our clients,
they’ll populate paperwork
like merchant applications
Q: How do this past year’s events
fit into Swipe Payment Solutions’
overall track record? Have they
changed how you do business?
Kleinman: Many who provided pay-ment-processing services have exited
the industry. The stability of Swipe’s
team is a major advantage, we believe
— key support staff have been with
Swipe for more than a decade.
Many of our merchant-friendly programs have been popular. By offering
low rates and no startup or termination
fees, marketers understand we’re working in their best interests. We offer
low monthly minimums and minimal
monthly fees on all of our services, so
clients basically pay only for what they
process in customer orders.
Q: How is Swipe Payment Solutions seeking to expand its offerings to current and new clients?
Kleinman: Swipe offers many choices
for marketers, including 14 domestic —
and several international — banking
options. We’ve acquired two new banking relationships that underwrite trial
accounts quickly — and at competitive
rates. We support Authorize.net, NMI,
and other popular gateways. And all
of Swipe’s solutions are fully PCI complaint.
Q: How is Swipe Payment Solutions developing its own technology to better serve its clients?
Kleinman: Swipe’s homegrown client tracking systems assure all client
calls and e-mails are answered imme-
Perfecting the Process
Swipe Payment Solutions’ Curtis Kleinman says the company’s growing expertise, banking
relationships, and committed staff provide clients with top-notch service.
BY THOMAS HAIRE