22What a Joy! The success of the Jennifer Lawrence-starring
film spurs DR Hall of Famer and innovator Joy Mangano
to new heights. Up next: conquering brick-and-mortar
BY THOMAS HAIRE
Cover and cover story photography courtesy of Joy Mangano
30Housewares Finds a Home It’s no secret consumers are finding — and
buying — plenty of products via the Web, and it turns
out housewares products are making themselves right
at home online.
BY DOUG McPHERSON
What if every
RESPONSE ADVISORS FORUM
36A Long Run … and a Short Sprint Expected record-level spending on the yearlong
presidential campaign and August’s Summer Olympics
present well-worn challenges. How will performance-
based marketers respond?
BY THOMAS HAIRE
42 Perfecting the Process
Swipe Payment Solutions’ Curtis Kleinman
says the company’s growing expertise, banking
relationships, and committed staff provide
clients with top-notch service.
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