By continually coming up
with new products and using
a mix of online and offline
beauty and personal care
marketers can effectively
target consumers who want
to look and feel better.
BEAUTY & PERSONAL
32 | RESPONSE APRIL 2016 | W W W.RESPONSEMAGAZINE. COM
In an ongoing mission to look younger, feel better, improve their appearances, and even grow their hair to new lengths and thicknesses, today’s con- sumers have a rapid appetite for beauty and personal care products that help them meet these goals.
The fact that the nation’s “youth-oriented” Baby
Boomer generation started turning 70 this year is also
helping to boost the beauty and personal care segment’s sales to new heights. In 2014 (the most recent
numbers available), sales of U.S. cosmetics and toiletries topped $42 billion, with upward growth driven
by oral care, hair care, makeup, and skincare products,
according to Kline & Co.