Cover and cover story photography by Stephen Sherman Studio.
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22Building a Marketing Monster Brian Costello and Chris Owen say Monster
Worldwide is using an expanding mix of performance-based marketing to drive B-to-C and B-to-B success.
BY THOMAS HAIRE
CONSUMER JOURNEY: POST-PURCHASE AND
32The Total Package From fulfillment to loyalty rewards, here’s how
performance marketers are delivering — and capitalizing
upon — a great post-purchase customer experience.
BY NICOLE URSO REED
BEAUTY AND PERSONAL CARE MARKET
38Basking in the Glow Even with a wide array of digital and direct
advertising options at their fingertips, beauty and
personal care marketers continue to enjoy the positive
impact of television’s halo effect.
BY BRIDGET McCREA
DIRECT RESPONSE HALL OF FAME
44Industry Icons Iconic. Exceptional. Extraordinary.
Or choose your own similar adjective to define the
2017 Direct Response of Hall of Fame inductees.
BY DOUG McPHERSON
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The Magazine for Performance-Based Marketers