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The Magazine for Media, Technology, and Commerce
22A Clear View Combining customer experience operations,
branding efforts, and technological expertise under
veteran leader Renee Cacchillo has helped the Safelite
Group grow into a new era of success.
BY THOMAS HAIRE
28Expanding Technology, Demanding Viewers
As viewers pull their TV content from various sources,
both content outlets and advertisers are diversifying
their efforts in order to get the biggest reach.
BY BRIDGET McCREA
FINANCIAL SERVICES MARKET
32Everything, All the Time Financial services marketers increasingly
embrace a channelless strategy to meet prospects and
customers on their own terms.
BY IAN P. MURPHY
DR HALL OF FAME ROUNDTABLE
40A Scintillating Septet The 2018 Direct Response Hall of Fame
inductees not only span the scope of the DR industry,
they exemplify the pinnacle of triumph.
BY DOUG McPHERSON
Moulton Logistics is the Smart Fulfillment™ Leader
(800) 808-3304 | www.moultonlogistics.com
COVER AND COVER S TORY PHO TOGRAPHY B Y NICK FANCHER