RESPONSE Magazine - April 2018

Response (ISSN 1523-7656) is published monthly ( 12 issues) by Questex LLC, 757 Third Ave., 5th Floor, New York, NY 10017. Corporate Of;ce: 275 Grove St., Ste. 2-130, Newton, MA 02466. Sales and editorial of;ces:

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Contents

The Magazine for Media, Technology, and Commerce

COVER STORY

22A Clear View Combining customer experience operations, branding efforts, and technological expertise under veteran leader Renee Cacchillo has helped the Safelite Group grow into a new era of success.

BY THOMAS HAIRE

MEDIA SPOTLIGHT

28Expanding Technology, Demanding Viewers

As viewers pull their TV content from various sources, both content outlets and advertisers are diversifying their efforts in order to get the biggest reach.

BY BRIDGET McCREA

FINANCIAL SERVICES MARKET

32Everything, All the Time Financial services marketers increasingly embrace a channelless strategy to meet prospects and customers on their own terms.

BY IAN P. MURPHY

DR HALL OF FAME ROUNDTABLE

40A Scintillating Septet The 2018 Direct Response Hall of Fame inductees not only span the scope of the DR industry, they exemplify the pinnacle of triumph.