20A Beautiful Expansion Igor Credali says global cosmetics brand Kiko Milano’s
move into the U.S. has leaned heavily on highly measurable
digital efforts and brick-and-mortar retail.
BY THOMAS HAIRE
Cover and cover story photography by Dario Acosta.
FINANCIAL SERVICES MARKET
26The Dollars and Cents of Performance-Based Marketing
Whether they’re using short-form TV, 7-second Hulu ads,
or internet display ads to lure customers, many of today’s
financial services marketers are all about going “direct.”
BY BRIDGET McCREA
30Beating the Bad Guys You might not expect Radiancy — a beauty and
personal care marketer — to go rogue on counterfeiters and
fraudsters. The bad actors sure wished it hadn’t.
BY DOUG McPHERSON
What if you
34Pay Day Security, emerging payment types, and the expansion
of mobile commerce are among the key issues noted by a panel
of payment processing experts.
BY DOUG McPHERSON
Over $2.1 billion
in client sales
40 Not Toying With Your Business
With an entrepreneurial background, Ayal Latz’s focus on creative
solutions helps a2b Fulfillment meet its clients’ ever-expanding needs.
BY THOMAS HAIRE
The Magazine for Performance-Based Marketers
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