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DRMetrix — a research partner of
Response — reports its media-research
system AdSphere surpassed the detection
of more than 20 million spot airings in just
two-and-a-half years and its 28.5-minute
detections are now more than 225,000.
AdSphere has identi;ed more than 25,000
unique DR creatives (in all spot formats up to
;ve minutes, and including 28.5-minute long-form) that are available to stream, as well as
the identi;cation of more than 6,500 brands
and 3,600 advertisers.
This year’s edition of Amazon’s “Prime
Day” generates the biggest shopping day
in the e-commerce giant’s history, eclipsing
Cyber Monday and Black Friday. Amazon says
sales grew 60 percent in the 30-hour “Prime
Day” window last month compared to 2016.
The event generated the largest single-day
jump in paid subscribers to Amazon’s “Prime”
service in company history.
YuMe and Mediaocean partner to extend
the reach of TV media buying by providing
brands the ability to access premium digital
video inventory through Mediaocean’s existing TV buying work;ow. The move allows TV
buyers to view YuMe’s inventory and local TV
station avails side-by-side.
Turner Broadcasting’s CNN becomes
the ;rst TV news network to sign onto
Nielsen’s Out-of-Home Reporting service.
“Our partnership with Nielsen doubles down
on the investments we have made and will
provide in;uencers and advertisers with a
more complete picture of the audience value
we are delivering,” says Robin Gar;eld,
senior vice president of research and scheduling for CNN. Turner also included Turner
Sports programming in the deal.
The GoConvergence team creates
broadcast and web spots for Nassau
Paradise Island, one of the leading vacation destinations in the world. The campaign
spots are dubbed “Follow Me” and “Whatcha
The Q2 2017 Benchmark Report by
Extreme Reach says the average amount
of time viewers spent watching video ads
has increased by 19 percent, viewability saw
an increase of 20 percent over Q2 2016, and
completion rates spiked 20 percent, with a
36-percent increase for premium publishers
since the same period last year.
Fox Television Stations strikes a
deal to sell ad inventory with programmatic technology company WideOrbit. Ad
inventory will be offered in three ways: an
open marketplace for Fox Stations-controlled
advertising inventory; as programmatic/
automated transactions with selected buying
partners; and with inventory integrated with
CoreMedia Systems for direct response
The streaming device and smart TV manufacturer Roku reaches 15 million monthly
active accounts — marking 43 percent
year-over-year user growth. All told, those
accounts streamed roughly 7 billion hours of
content in the ;rst half of 2017, marking 61
percent growth over total hours streamed
during the ;rst half of 2016. Roku devices are
available in 10 countries, though they were
recently banned in Mexico due to widespread
Juenger added, “To the extent Discovery
argues for higher prices at its best networks,
including the SNI flagships, we believe multichannel video program distributors will
have full license to offset that with declines
in distribution and/or pricing at Discovery’s
The New York Times reports that consolidation in telecom and media is putting
pressure on companies whose content flows
through those distribution pipes to gain scale
to better negotiate with providers on issues
like retransmission fees. In recent years,
deals like Starz’s sale to Lionsgate Entertainment have emerged as part of that effort.
Discovery has been an active dealmaker
since talks with Scripps collapsed three years
ago. The broadcaster has expanded its international presence, with deals to buy Euro-sport and other foreign programming rights.
Discovery Buys Scripps
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