Cover and cover story photography by Rick Hovis.
Moulton Logistics is the Smart Fulfillment™ Leader
(800) 808-3304 | www.moultonlogistics.com
24MetLife Gets Direct With Consumers
Jean Vernor says the long-time insurance
leader is striving more than ever before to
meet consumers where they are — through
multichannel, data-driven, performance-based
BY THOMAS HAIRE
FINANCIAL SERVICES MARKET
32CHA-CHING! The Value in Going Direct
How the financial services and insurance
industries are leveraging direct channels to
engage existing consumers and win new ones.
BY BRIDGET McCREA
38Getting Geeky Fulfillment providers are getting their
geek on: tapping technology that’s keeping
consumers happy, even amid their rising
BY DOUG McPHERSON
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The Magazine for Performance-Based Marketers