B u t W a i t , T h e r e ’ s M o r e Summer is in full swing and the marketing industry’s social calendar maintained a sunny disposition. From the DRMA’s Summer Bash — held July 25 aboard the historic U.S.S. Iowa in the Port of Los Angeles — to a key media agency soirée and a site visit south of the border, it was a busy month for the Response team — and the industry as a whole. Response ... on the Road The July 25 DRMA Summer Bash took place on the gun deck of the historic Battleship U. S. S. Iowa, which is now a museum and tourist attraction in the Port of Los Angeles.
The Eighth Annual DRMA Summer Bash
was sponsored by DirectAvenue, Digital
Target Marketing, Motivational Ful;llment
& Logistics Services, Paci;c Media
Technologies, and Strategic Media.
The Bungalow in Santa Monica, Calif., was the
hot spot for Cannella Media’s Summer Party on
July 27. More than 150 representatives of leading
marketers, key media outlets, and top vendors
connected to network and enjoy the late-afternoon sunshine.
On June 28, the
visited XB Logistics’
in Tijuana, Mexico.
Here, from left
to right, are XB
Resnick and Adam
John Yarrington and
Thomas Haire, and
XB’s Miguel Ruiloba.
More than 150 attendees
enjoyed networking, cocktails,
a taco bar, the opportunity
to roam the battleship, and
another stunning Southern