It’s not just about networking — the unity in the DRMA community
is about connecting, learning, and growing your business, and the
business of the colliding worlds of media, technology, and commerce.
How? Take a look at some benefits of DRMA membership:
1. DRMA Committees: Join one of our three committees to get involved in creating our
educational content, growing our membership, and expanding our leadership.
2. DRMA Industry Research: Exclusive access to monthly research on the top 200 U.S. DRTV
and top 40 U.S. Hispanic DRTV campaigns. Plus, even more exclusive industry research
that you can add to your latest planning, proposals, and day-to-day operations.
3. Instant Access: Members gain instant (and quarterly) access to contacts from more than
300 fellow DRMA member companies.
4. Exclusive Networking: Get guaranteed entrance to four power-packed networking events
5. Discounts at MTC Expo: Save $300 per All-Access badge and $600 per 100 square feet of
exhibit space at THE event for performance-based marketers, slated for April 24-26 in
6. Case Studies: DRMA members share their expertise by contributing case studies quarterly.
7. Preferred Partner Directory: Earn a guaranteed listing in the who’s-who of the performance-based marketing world.
8. Free Subscription to Response Magazine and Web Properties: Stay on top of industry trends,
regulatory events, and insider news.
9. Press Release Distribution: Stay in front of the readers of Response Magazine and its web
properties with preferred placement of approved press releases.
The Benefits of DRMA
Membership Are Powerful
provide real-time insights that enable a
marketer to meet the consumer where
they are going, rather than the tradi-
tional model of following them around
five steps behind. These models are so
advanced and would unlock profound
insights if all of the data was there to
populate them. They have the capability
to go beyond ‘customer segmentation’
and predict individual behavior. That’s
the holy grail. However, with as far as we
have come mathematically, the reality
is we still have massive walled garden
environments where getting data out to
allow for analysis in a broader context is
quite challenging — and in some cases,
Trust Your Instincts
Attribution will provide solid indica-
tors and identify trends. It’s a good learn-
ing tool, explains Doug Garnett, CEO
Another challenge for performance
marketers in this warp-speed environ-
ment is watching for and protecting
against cannibalization between medi-
“One key strategy to evaluate cannibalization is to have awareness and measurement in place for all active marketing
campaigns,” says Koeppel. “This enables a
marketer to evaluate and execute strategies across all mediums at their optimal
point. In order for such analysis to be
effective, however, it is critical to have
all aspects of a campaign under one centralized hub, such as an agency of record.
This way the marketer’s best interests are
not at cross-purposes with other vendors,
such as competing agencies, where there
might be competition for dollars or where