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The Magazine for Media, Technology, and Commerce
24Removing the Masks With their “We Build” campaign, Rich
Thompson and the ITW Welding marketing team use
online video to put faces and places in the place of
arcs and sparks — changing marketing in the welding
BY THOMAS HAIRE
32Credit Where Credit Is Due Performance marketers talk about the
opportunities and challenges of cross-platform
BY NICOLE URSO REED
38Net Gain ... or Loss? What does the end of net neutrality mean for
marketers? No one knows how it all will play out, but
the possibilities demand exploration and scrutiny.
BY DOUG McPHERSON
Moulton Logistics is the Smart Fulfillment™ Leader
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COVER AND COVER S TORY PHO TOGRAPHY B Y MIKE ROEMER