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Google buys advertising on Bing, but the
numbers remain unknown.
Facebook had the highest uptick in
the amount spent. As part of a 260-per-
cent increase in total media spending (to
$80.7 million), Facebook invested $47.5
million in television in 2016 — nearly 60
percent of its total.
About 64 percent of Facebook’s
total — $51 million — was spent to promote Facebook Live, the company’s live
Among other social networks, Twitter
is the only one that lowered advertising spending in 2016 — its $9.2 million
investment represents a 70-percent dip
compared with the previous year. Snap-chat nearly doubled its ad spend to $3.2
million. Pinterest’s ad spend rose slightly
to $2.1 million.
we piloted this format last fall, we’ve seen
on You Tube that six seconds is both long
enough and short enough: it’s great for
on-the-go users who appreciate the suc-
cinct message, for creatives who appreci-
ate the constraint, and for brands who
value the consistent results.”
You Tube has said research shows the
power and efficiency of shorter ads. Two
months ago, it noted that “bumpers,” as it
calls its six-second spots, deliver a “signifi-
cant” brand awareness lift in 70 percent
of cases. You Tube reportedly plans to fur-
ther promote bumpers while phasing out
30-second unskippable ads in 2018.
Fox 6-Second Spots
continued from page 7
FOR THE RECORD
In Response’s May issue, our
annual Cable Network Directory
did not include information from
Me TV. Here is the network’s contact and demographic information,
as well as a brief description:
Me TV Network
26 N. Halsted St.
Chicago, IL 60661
Phone: (312) 705-2633
Male/Female Viewer Percentage:
Average Viewer Age: 53
Average Viewer Income: $75,000
Total U.S. Households: 80 million
Me TV is America’s No. 1 all-classic television network,
reaching more than 95 percent of the country via broadcast stations, cable, and satellite. From classic westerns
to beloved sitcoms and vintage science fiction, Me TV
boasts more than 50 different programs every week.
Millions of viewers trust Me TV as the go-to destination
for memorable entertainment television.