What will television look like in the near future?
Industry experts predict opportunities and challenges in
customized, time-shifted programming.
So, as millions of viewers wrap up House of Cards season five, which was released on Netflix May 30, where should an aghast season two, episode one viewer
turn to decompress after seeing what happens to poor, unsuspecting Zoe Barnes?
Though built for an era of highly social users, digital entertainment can be a siloed
experience, especially when more and more choices come into the mix and personalized
recommendations are pushed to the top. But new developments are underway to make it
social again — and, along the way, marketers are finding opportunities, too.
It’s the new rule of social media (and real-life) etiquette — no TV spoilers without warning.
Whether it’s a personal tweet or an article posted by a major publication, it must be assumed that
not everyone is caught up on major plot developments, even if they happened several episodes or
seasons ago. It’s the inherent challenge of social TV. But now, a new app called TV Time offers a solution for people who want to discuss their favorite shows and watch them at their own pace.