Cover and cover story photography by Laura Barisonzi.
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22Digital Determination Charlie Cole’s titles — chief digital
officer of Tumi and global chief e-commerce
officer of parent company Samsonite —
scratch the surface of what he and his team
are doing for the luggage leader’s marketing
BY THOMAS HAIRE
30The Next Episode What will television look like in
the near future? Industry experts predict
opportunities and challenges in customized,
BY NICOLE URSO REED
36Creative Leverage Producers are focused on
comprehensive direct-to-consumer campaigns
that mix TV and digital to hit a wide range of
BY BRIDGET McCREA
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The Magazine for Performance-Based Marketers