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Levy, executive vice president of nonlinear revenue at Fox Networks Group, in a
As part of the company’s efforts to reduce ad load, Fox will no longer be selling
standard commercials across digital and
on-demand viewing, relying instead on
brand partner messaging. Fox has also created a new integrated marketing agency,
All City, which will help brands develop
Fox is also teaming with Viacom and
Turner to create Open AP, the new audience targeting platform that the companies hope will become the new industry
standard. And in a new partnership with
iHeartMedia, Fox will launch Smart A/V
Audiences, a suite of data-driven advertising products with both audio and video
“We are excited to see Fox embracing
six seconds as a valuable ad format for a
cross-device world,” said Tara Walpert
Levy, vice president of agency and media
solutions for Google and You Tube. “Since
continued on page 9 ➺
accounts for just 21 percent of total spending.
❯ Speaking of digital
spending, Meeker says
that digital ad spending will surpass TV ad
spending globally in
2017 after already doing
so in the U.S. in 2016.
❯ Image recognition and
voice activation technology continue to grow,
especially on mobile, where they’re
❯ A boon for e-retail — and the shippers who get those packages to your
door: not only did e-commerce grow
15 percent, but total package/par-cel volume grew 9 percent. It’s yet
another warning shot for brick-and-mortar retail.
❯ Nearly 400 million mobile devices
are using some sort of ad blocking
technology, while 240 million desk-
top devices use similar software.
❯ Consumers prefer incentive-based
and skippable ads to other formats.
Unsurprisingly, mobile app pop-ups
and pre-roll ads remain among the
least popular ad types.
❯ Google and Facebook continue
to power ahead of other online
publishers. Non-Google and non-
Facebook publisher revenue grew 9
percent in 2016. However, Google’s
revenue rose 20 percent, while
Facebook’s leapt an astonishing 62
For the full report — if you dare to
push through all 355 slides — visit: www.