BY BRIDGET McCREA
BUT WHAT’S NEXT?
Mobile has already more than proven itself as an effective marketing outreach tool that companies can use to connect and engage with
smartphone-toting consumers. With 93.1 percent of
U.S. millennials using smartphones — followed by
85.1 percent of GenXers and 64.4 percent of Baby
Boomers — the marketer that hasn’t incorporated
some form of mobile outreach into its marketing plan
is missing the boat in a big way.