COVER AND COVER S TORY PHO TOGRAPHY B Y COLIN LEN TON
Moulton Logistics is the Smart Fulfillment™ Leader
(800) 808-3304 | www.moultonlogistics.com
18An Insurance Evolution Phyllis Silverstein and Susan Leonard team
to push long-time DRTV stalwart Colonial Penn into
today’s era of multichannel performance marketing.
BY THOMAS HAIRE
26Mobile’s ‘Now,’ but What’s Next? As the mobile marketing space continues to
mature, companies are finding new and exciting ways
to leverage it to their advantage.
BY BRIDGET McCREA
30Millennial Marketing Magic Born in the years of Reagan and Clinton,
America’s largest and most influential demo demands
your attention — and your conversation, inspiration,
BY PAT CAULEY
RESPONSE ADVISORS FORUM
36Disruptive Forces Expanding e-commerce capabilities, faltering
brick-and-mortar, and the “Amazon Effect” are just
three of the retail topics tackled by our Advisory Board.
BY THOMAS HAIRE
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