©Copyright 2017, DRME TRIX LLC. All rights reserved. Rankings from 2017 Media Week 6 (Jan. 30)-Media Week 9 (Feb. 26). Occurrence data is collected on a 24/7 basis from monitored national cable networks. Short-form includes spots five minutes or shorter. Long-form includes programs of 28: 30 in length. Spend index is based on a projection of direct response media expenditures
with top long-form and short-form campaigns earning a spend index score of 100 and all other advertisers calculated in comparison. The index also takes into account network and ROS daypart
mix, and whether spots are airing in national or local “cue tone” ad breaks. Traditional short-form DR products are “call-to-order” campaigns with price
disclosed in the spot. ASD represents “average short-form duration” and is calculated by taking the total duration of detected spots divided by total units.
DRMetrix is a media monitoring and research company specializing in the direct response television marketplace. Phone (951) 234-3899. E-mail: info@