VOL. 26, NO. 8 ■ MAY 2018
NEWS
RESEARCH AND ANALYSIS
6
Rebranded MTC Expo
Continues Event’s
Networking Tradition
8
After Power Trio Wows
Keynote Attendees,
Expo Educational
Sessions Build on the
Buzz
News Corner
12
DRMetrix Monthly
Spend Index Rankings
14
Jordan Whitney’s
Program Rankings
16
Nielsen DMA Local
Cable Rankings:
Total DR Spots
17
SciMark Report
18
A Fourth-Quarter Dip,
but Short-Form Billings
Finish Best Year Since
2014
ANALYSIS BY THOMAS HAIRE
4 EDITOR’S NOTE
Overcoming Fear, Becoming
Leaders
BY THOMAS HAIRE
44 MEDIA ZONE
Consider Effects Along With
Potential Profit
B Y PETER FEINSTEIN
46 LEGAL REVIEW
A Full Slate for the FTC?
BY AMY MUDGE AND RANDAL M. SHAHEEN
DEPARTMENTS
47 CLASSIFIED DIRECTORY
48 BUT WAIT, THERE’S MORE
COLUMNS
