show, Expo attendees had donated more
than $1,200 to the cause.
Prior to the Keynote Event featuring
Allison Massari, Janet Evans, and Carey
Lohrenz (and presented by Havas Edge)
on April 24, Medallion Fulfillment and
Pacific Media Technologies welcomed
All-Access badge holders to the inaugural
Pre-Keynote Cocktail Reception. Following the stirring presentations, those same
All-Access attendees enjoyed the Opening Night Party, sponsored by Extreme
On April 25, attendees swarmed the
show floor in the late afternoon for the
Mid-Show Mixer — in preparation for
that evening’s Big Event, hosted atop the
Western Metal Co. Building in Petco
Park — home of the San Diego Padres.
More than 400 attendees enjoyed the
cool breezes, sunset views, live band, and
a special fireworks display.
“This was the perfect networking
event for me,” said Tyson Walters, CEO
of Los Angeles-based marketer Shed De-
fender, who served as a speaker during the
event. “I met a lot of people with great
connections throughout the show. The
afterparty at Petco Park was awesome.”
Expo attendees capped off the three-
day event at the Closing Night Soirée at
the Hilton Pool Club, which immediately
followed the emotional and sun-splashed
DR Hall of Fame Induction event, which
was presented by A+E Networks and
Opportunity Media. The seven inductees
— Hal Altman, Fern Lee, Keith Mir-
chandani, Cathy Mitchell, Steve Netzley,
Colleen Szot, and Dick Wechsler — gave
acceptance remarks that were emotional,
humorous, and forward thinking in front
of a standing-room-only crowd.
“The ceremony was exciting, dramat-
ic, and informative — from the presenters
to hearing personal anecdotes from my
fellow Hall of Famers,” said Altman, one
of the day’s honorees, in the days after the
Another inductee, Szot, added, “It’s a
great honor to be placed in such distinguished ranks as those of the past honorees, most of whom have been colleagues
at one time or another, and all of whom
have made important contributions to our
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Keynote Party (below) and April 25’s “Big
Event” at San Diego’s Petco Park (left) — were
plentiful during MTC Expo.