Media Analytics bows its
SMARTview and SMARTlink
measurement services, which
measure census-level data of
household viewing of direct
response on TV screens, and
analyze downstream consumer
cross-screen behavior and
engagement in real time.
For the 2017-18 TV
season, Nielsen slightly
raises estimates on the
number of U.S.
— by 1
brings the total
to 119.6 million
TV homes. For
the 2016-2017 TV season,
Nielsen’s estimate was 118.4
million — an increase of 1. 7
percent from the previous
adds Jason Kozma to its
family of ;tness trainers.
Kozma, a former Mr. America,
is a body transformation artist
with more than 20 years’
experience in bodybuilding,
training, and nutrition.
XB Logistics announces
it has become a certi;ed
member of the U.S. Customs-
Trade Partnership Against
Terrorism program, a
active role in
the integrity of
supply chain and
Data-driven creative agency
R2C Group promotes Steve
Diamond to the
new role of chief
oversees the creative
work across three
of;ces on both coasts.
Media Design Group
reports clients using the
company’s Tradr platform are
seeing “great success.” Tradr,
a TV supply-side platform
for advanced TV audiences,
uses comprehensive Nielsen
and comScore audience data
that, when combined with
;rst-party data, delivers plans
that can reach hyper-targeted
DRMetrix announces its new
Global Search and Advertiser
Pages that make ;nding
the 27,000 creatives, 6,800
brands, and 3,800 advertisers
in its AdSphere database
easier to ;nd.
the Inc. 5000 list
of fastest growing
in the U.S. During the
past three years, the
agency has grown at
a rate of 118 percent, earning
a ranking of No. 2886 on list.
It has of;ces in Los Angeles
and New York.
Peter Feinstein announces
a new weekly radio show
called “Business Rules with
Peter Feinstein,” airing on
Wednesdays at 11 a.m.
Eastern on the VoiceAmerica
Talk Radio Network. It tackles
the nuts and bolts of business.
Feinstein is president and CEO
of Phoenix-based Higher
Power Marketing and is
a member of the Response
NEW YORK — Several analysts have
released outlooks for 2017 holiday
spending. The gist: pretty, pretty good.
Forrester predicts that U.S. online
holiday sales will grow 12 percent to
reach $129 billion in 2017. Offline holiday sales will inch up 0.3 percent, to
reach $549 billion. Additionally, online
holiday shoppers will spend an average
of $689, which is 8-percent more than in
the 2016 holiday season.
Retail analytics firm RetailNext says
U.S. retail stores will see a 3.8-percent
increase in overall sales (excluding au-
tomobiles and petroleum) from last year,
with margins consistent with recent
holiday seasons. Digital sales will rise
14.9 percent, while brick-and-mortar
stores can expect a 2.1-percent increase,
according to the report.
Top seasonal performers will include
off-price, warehouse clubs, do-it-yourself
home improvement, and specialty stores
in the jewelry, men’s fashion, and home
furnishings segments, according to the
New survey data from RetailMeNot
says Black Friday and Cyber Week are
going to be bigger than ever, with holiday shoppers each planning to spend an
average of $743 during the week — a
47-percent increase from last year.
The study also found that the holiday
shopping period is beginning earlier for
both those buying and selling, with 45
percent of shoppers in the U.S. planning
to start checking off their lists by Nov. 1.
Cyber Monday is expected to be a
particularly large growth spot for the
holiday season, with 56 percent of holi-
day shoppers saying they plan to make a
purchase on the holiday, compared to 39
percent a year ago, the study found.
Deloitte says holiday sales will rise
between 4 and 4. 5 percent compared to
last year. And the International Council
of Shopping Centers expects to see an
increase of 3. 8 percent.
Analysts Predict Holiday Cheer for Retailers
BY DOUG McPHERSON