2016. “Financial and Business Opportunities” lost nearly $5.8
million (74.2 percent), while “Health and Fitness” saw a $3.9
Steep Pricing Declines, Rising Time Slot Totals
Much like the first quarter of the year, just one of the four
media outlets gained
spending in 2Q 2017,
but this time it was the
broadcast space that
was in the black. The
($7.5 million) earned broadcast nearly six points of market
share compared to 2Q 2016. National cable lost $11.5 million
( 12. 1 percent) and nearly four points of market share, while
satellite spending dipped $4 million ( 18. 7 percent) and U.S.
Hispanic spending slid by nearly $1.6 million (19.6 percent).
However, the total number of time slots purchased rose
by more than 59,000 ( 9. 6 percent) in second-quarter 2017,
with the average cost of a half-hour block once again dipping
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The total number of time
slots purchased rose 9. 6
percent in second-quarter
2017, with the average
cost of a half-hour block
once again dipping.
Source: Response Magazine
$ 40 million
$ 60 million
$ 80 million
Top 10 Markets