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22Blanketing the Competition Boll & Branch tops Monster Worldwide and
Highmark Health to win the ninth annual DRMA
Marketer of the Year award.
BY THOMAS HAIRE
30The Wheel Deal Performance-based marketers are tapping
technology, video, and social media to smooth the
road of automobile buying.
BY DOUG McPHERSON
36The Gigantic Digital Ad Duopoly With an 85-percent share of internet
advertising growth (and rising) in the U.S., Facebook
and Google are dominating the online space. Can
anyone stop them?
BY BRIDGET McCREA
MEDIA BUYING & PLANNING GUIDE
40Consolidation Rules While it appears divergence is dominant,
from media options to content creation — be it “TV”
or “digital” — opportunities for media buyers and
planners are actually trending toward consolidation.
BY NICOLE URSO REED
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The Magazine for Media, Technology, and Commerce