Cover and cover story photography by Laura Barisonzi.
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22Product Power Keith Mirchandani says Tristar Products’ 25th
anniversary is a reason to celebrate the company’s
direct-to-consumer success — and a reason to plan
for the next 25 years of top products and brands.
BY THOMAS HAIRE
28Toilet Paper Cleans Up ... Online Many consumer packaged goods (CPG)
companies and brick-and-mortar retailers never
thought consumers would buy toilet paper, soap,
deodorant, vitamins — and more — online. They
BY DOUG McPHERSON
34Prime Time, All the Time Media, technology, and commerce rapidly
evolve into one seamless experience.
BY NICOLE URSO REED
RESPONSE ADVISORS FORUM
4022nd Annual State of the Industry Report Members of the magazine’s Advisory Board
speak out on the current state of the performance-
based marketing industry.
BY THOMAS HAIRE
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The Magazine for Performance-Based Marketers